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Developed with Parlux, the seven-product line developed by Parlux with LeBron James and others combines “high-performance” products with barbershop banter.
April 1, 2024
By: Lianna Albrizio
Associate Editor
The Shop Grooming Line – made with Parlux, Paul Rivera and LeBron James and Maverick Carter’s The SpringHill Company – is now available in 1,600 Walmart doors. The vegan, cruelty-free line comprises seven products for skin, hair and beard care, including aftershave-toner, pomade and shave and beard creams – all accessibly priced, marketers say. The Shop Grooming Line was born out of the success of HBO’s “The Shop,” which first aired in 2018 and won an Emmy Award. According t...
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